What does it mean to be socially conscious?
Socially conscious means that you are aware of the problems and/or flaws within a society, community or even the world.
For a 16-25 demographic, social and political issues would affect them the most as those are the main issues that would affect their society the most since politics runs our world as well as social issues affect us all the time such as climate change.
From the data collected above, you can clearly see that the target audience is interested in mainly social issues as well as political issues from both the chart as well as the response answers, with climate change being a popular response.
What brands would a middle to upmarket demographic invest in?
They would invest in brands such as Primark and H&M to buy their clothes, however when it comes to other products they are more likely to buy online from online retailers such as Amazon and do their food shopping online on the shop's website. Due to buying things online, this gives this demographic less brand loyalty to companies since online retailers such as Amazon offer a wide range of different products that mach the quality and bet the price of a well known recognisable company product i.e. a pair of Sony headphones. This would as boost the economic growth and activity of websites such as amazon because it has so many products with multiple variations as well as you can sell your own products on there so the demographic wouldn't have to shop anywhere else.
What media habits would this demographic have?
This demographic has a large online presence by largely using Snapchat and Instagram as their main source of social media but also uses Twitter and Facebook from time to time as well as have and regularly use YouTube. The general music taste for this demographic is pop (most popular), rock, hip hop/rap and indie music genres and listens to them mainly through services such as Spotify and Apple music and doesn't buy music discs little to never. This demographic doesn't watch TV often and opts in for streaming services such as Disney+ and Netflix to fulfil the same entertainment as TV would.
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