New Statement of Intent:
For my music video, I plan to use media language to create a protest music video which has clear concepts on health and wellbeing as well as the social issues of mental health and suicide at young ages. This will target and appeal to the socially conscious 16-25-year band as it is their generation that is being affected by the likes of stress at school and home as well as bullying from other peers. It will follow a narrative performance of the protagonist sharing his experience of a low place in his life with the audience of 16-25-year olds about what he felt like and what signs you can look out for so you can help others before it's too late whilst also providing a clear concept to the socially conscious 16-25 year olds that simply talking to someone instead of coping with it by yourself with a sense of isolation will make things better, since stress, bullying and suicide are particularly relevant to this age group. Furthermore, at different parts of the music video it will cut from the current time of the protagonist sharing his experience to an audience in an online video call to the past when the experience happened. The locations used will vary from the protagonist's room to the living room as well as outside locations such as a street and steps. Additionally, the music video will offer a range of camera angles and mixtures of high-key and low-key lighting (for example) to create the necessary effects, such as to portray the protagonists low mood with low-key lighting and slow moving pivots or at the end to display their elevated mood with high-key lighting and faster –pacing shots, that depict that part of the narrative and make the audience immersed and involved in this situation as well as to highlight the necessary key points that lead the character to the different things to the audience to help spread awareness to them about this so they are able to identify if someone they know is experiencing them too so they can help out and avoid a tragedy.
For the website, I plan to use media language to develop a website that promotes the music and the artists as well as encourage their audience to get involved with the brand. For example, there will be links to information about their tour dates so their audience can be seen live, videos of their previous music, any news surrounding the artist as well as links to their social media pages (especially Instagram, Facebook and twitter as they are the most used platforms that the 16-25 age band uses) which will give the audience interactivity with the artist for feedback and a closer connection to the artist as well as a store where artist related merchandise, such as t-shirts and hats, will be sold. Furthermore, it will also feature a link to their newest video on the front page (as soon as the website opens) and tour dates, news and the store as you scroll down. It will also conform to a house style that fits to the artist’s music as well as images that keep the user involved on the website, so they sustain the user's attention.
The link pages will be a merch page that will include an embedded video advertising the merch as well as numerous products, such as hats and shirts, that will be themed around the artist’s style as well as an about page which will include the history of the brand and their intentions for creating these songs addressing social and political issues and their overall goals.
